Faireez, which aims to bring “5-star hotel-style housekeeping” to multifamily buildings, is emerging from stealth with $7.5 million in seed funding, the startup told TechCrunch exclusively.
Founded in 2023, New York-based Faireez’s goal is to make the cleaning services it offers as customized as possible. It offers a subscription model where each building is assigned a dedicated housekeeper — called a fairy — who provides “consistent, personalized service” to every subscribed resident.
Faireez gives residents of multifamily properties such as high-rise apartments or condos a way to book cleaning appointments through its website or app. Interestingly, users can book based on actual tasks, such as daily cleaning of dishes or having floors mopped once a week, and not by hours.
Co-founders Omer Agiv and Ori Fingerer declined to reveal hard revenue figures but said that the startup has a “relationship” with “top 50 property management companies and landlords” to offer its services as an amenity across four states: New York, New Jersey, Florida, and Illinois. Those companies and landlords include Silverstein Properties, Charney Companies, First Service Residential, Ironstate, and BNE, among others. Combined, they manage about 1 million multifamily units.
Faireez says that it is incorporating artificial intelligence into its offering in a few ways. For one, it’s developed an AI-powered auto scan technology that analyzes residents’ homes through video so that it can create tailored cleaning plans. That feature will be available later this year, the founders say.
“That dynamic pricing will turn housekeeping into a SKU-based service so that there is a price tag for every chore,” Fingerer told TechCrunch “Our engine will price the chore by size and that will change based on supply and demand.”
The startup has also developed an AI quality assurance system. For example, each cleaning visit is documented with time-stamped photos. The before and after photos are then analyzed by AI for quality control and shared through real-time notifications.
Faireez partners with large professional companies and “carefully selects the top 5% of employees” within those companies to serve as fairies. The startup provides those workers with the same protocols, uniforms, and equipment.
“The same fairy comes every time so that builds an element of trust,” Agiv said. “And we use an AI-based image engine to make sure that the chores are performed the same way every time. Consistency is very important.”
Faireez claims that those fairies make 30% to 40% more than the market average and are eligible for bonuses.
Faireez said it also plans to introduce in the coming months robotic companions to assist fairies with basic chores with housekeepers in other locations such as Mexico, for example, remotely operating the robotic companions in U.S. homes.
Its admittedly ambitious goal is to service one million multifamily units by 2030.
Presently, Faireez has 12 employees. It plans to put its new capital toward “more R&D” for its technology as well as toward expanding across the U.S. It’s planning to move into four more states in 2026. The founders declined to say where exactly, noting only that they were eyeing the West Coast.
This is not the founders’ first joint venture. Previously, they started an Israeli data company for the beer industry, WeissBeerger, that sold to Anheuser-Busch for $80 million in 2018.
“Both companies [Faireez and Weissbeerger] are examples of bringing high tech into a low-tech space,” said Fingerer. “And when you look at the thing that people are spending time on, you find that daily chores are one of them. The average American spends 4.2 years throughout their lifetime doing chores.”
Aristagora VC led Faireez’s seed raise, which also included participation from Longevity Venture Partners, Hetz Ventures, Secret Chord Ventures, RE Angels, NFX founding partner Gigi Levy-Weiss, and others.
Moshe Sarfati, managing partner at Aristagora VC, told TechCrunch that he believes Faireez is “revolutionizing a 1,000-year-old industry.”
“Basically they have what it takes to be a game changer in this ‘blue ocean space of residential buildings’ amenities,” he said.
Pictured above, left to right: Omer Agiv (CEO and co-founder), Ori Fingerer (co-founder and chief business development officer), and Gil Kaplan (CTO & co-founder).
