Is India v Pakistan still cricket’s greatest rivalry?

Roaring crowds, faces painted blue and green, flags waving like battle standards.

This is the opening of The Greatest Rivalry: India v Pakistan, a new Netflix documentary on one of cricket’s most storied contests.

India’s Virender Sehwag sets the tone: “This is a contest bigger than one between the bat and ball”. Cut to dramatic footage of some of the matches, the Wagah border, partition refugees. A nation split into two, but forever bound by cricket.

Pakistan’s Waqar Younis doesn’t hesitate: “I put this rivalry right at the top. There’s no match like India v Pakistan.” India’s R Ashwin agrees: “I think this is bigger than the Ashes.” Ramiz Raja says it’s “the political garnish that makes this rivalry world-class”.

Despite wars, border standoffs and terror attacks, the India-Pakistan cricket rivalry has endured, driven by history and national pride. Even when politics halts the bilateral series, International Cricket Council (ICC) tournaments keep the fire alive, turning every match into a high-stakes spectacle.

But Pakistan’s crushing defeat to India on Sunday at the Champions Trophy has reignited the question: is this rivalry overhyped, propped up by slogans like “war minus the shooting” – a phrase George Orwell coined in 1945 to criticise excessive nationalism in sports?

Is this still the premier clash in cricket, or just one of its most dramatic? Has it lost its competitive edge, running more on history than intensity?

Consider this. From an eight-wicket thrashing in 2018 to a 228-run demolition in 2023, India has dominated, winning six of the last eight ODIs. Pakistan’s last victory? The 2017 Champions Trophy final – a fading memory in an increasingly one-sided rivalry.

What rivalry, asked Dawn – a leading Pakistani newspaper – pointedly after the latest debacle. A cricket war that’s now just a big yawn, headlined India Today magazine.

The loss would be easier to accept if Pakistan were at least putting up a fight, according to Dawn’s Zohaib Ahmed Majeed.

Majeed believes the troubled politics between the two neighbours is the only thing that has kept the rivalry alive.

“In a way we must thank the politicians of these two nations for keeping this rivalry alive, because the cricketers, especially from our side, are certainly incapable of putting up a show that is worthy of its billing,” he wrote.

“Cut out the war of words and the actual wars and what you’ll be left with is a professional cricketing unit against a haphazardly put together team at the last minute. There is no rivalry as far as pure cricketing merits are concerned.”

India Today was no less acerbic. “With its history of one-sided losses to India in recent years, Pakistan cricket is fast sliding into pity territory. And unless it reverses the trend, Pakistan’s dream of competing with India could soon turn into a butt of jokes for cricket fans,” wrote Sandipan Sharma.

To be true, Pakistan’s cricketing woes keep mounting. They have missed the final four in the last three ODI World Cups, crashed out in the T20 World Cup group stage and now, as hosts of the Champions Trophy, they’ve hit rock-bottom.

Since the 2009 attack on Sri Lanka’s team bus, Pakistan cricket has battled isolation, political turmoil, board instability, frequent coaching changes and selection controversies – all adding to its struggles. Meanwhile, across the border, India has risen as cricket’s powerhouse, backed by a strong domestic system and the IPL, cricket’s richest international league.

Pakistani cricket writer Osman Samiuddin also notes a sense of “marginalisation” among his country’s cricketers, who remain excluded from the IPL and its franchise ecosystem (no Pakistani player has featured in the IPL since 2009, as they were banned after the Mumbai terror attacks). “I think they see Indian cricketers and others as well, like Australian and English cricketers, as partaking in a world of cricket they have been excluded from,” he told a programme.

This has all contributed to the team’s fast-declining fortunes.

“It is a futile exercise to wonder if this is the lowest Pakistan cricket has ever been. However, even when Pakistan have plummeted to spectacular lows in the past, they have done it in a way that justifies the cliché of their mercurial nature,” wrote Sidharth Monga in ESPNcricinfo, after Sunday’s game.

“This slide just feels like a terminal, slow decline. Players are not fighting with each other, there is no backdoor intrigue, there are no cliques in the team plotting to dethrone the captain, there are no comical run-outs or misfields, no defeats snatched from the jaws of victory.”

The “war without guns” narrative once held weight, especially when Imran Khan’s Pakistan, armed with a fearsome pace attack of Wasim Akram and Waqar Younis and batting stars like Javed Miandad and Inzamam-ul-Haq, regularly got the better of India.

“The narrative may have been true till the early 2000s because this is how the actual fans felt. But it was soon hijacked by the multinationals and the media to cash in on the hyper-pathos of it all,” Nadeem Farooq Paracha, Pakistani author and columnist, told me.

“The quality of cricket between the two sides isn’t the same anymore. Indian cricket continues to get better. In fact, I think the narrative in question here has ended up pressuring Pakistani side more. They underplay it, even though they’re more than willing to pocket its financial benefits.”

The cricket boards and broadcasters are doing all they can to keep the rivalry alive, and the ICC won’t dial down the hype – it’s too valuable in an era of overexposure of cricket, limited stars and competition from franchise cricket.

This one game has become a financial juggernaut, fuelling a parallel economy wherever it’s played – Dubai, London, Ahmedabad – drawing fans who spend big just to be there. “Pakistan has talent, but the contest now feels more psychological,” says cricket writer Gautam Bhattacharyya.

Brand consultant Santosh Desai feels the real contest between the arch rivals plays out beyond the cricket ground and the “rivalry thrives more in imagination than in reality”.

“The asymmetry [between the two sides] only fuels the hype. India’s dominance makes it an easy narrative to sell, a battle royale where the outcome feels preordained. If Pakistan were winning consistently, the marketing appeal would fade. The rivalry’s commercial power lies in India’s superiority, feeding a script designed for validation, not uncertainty,” Desai told me.

India’s vice-captain Shubman Gill dismisses talk of overhyping, calling it a contest fans love to watch. “It is an exciting contest when both of these teams play. Everyone enjoys watching it. If so many people are happy to watch the match, then who are we to say that it is underhyped or overhyped,” he told reporters on eve of Sunday’s game.

Gill is possibly right. Tickets for India-Pakistan games still fly off the shelves – the ICC reported sellouts within minutes. An astonishing 600 plus million viewers tuned in to watch Sunday’s match on Indian streaming platform JioHotstar, setting new records.

But for now, as cricket writer Ayaz Memon puts it, “the hype is more thrilling than the cricket itself”.