Kristin Juszczyk helped revolutionize the way football WAGs dress on gameday, but she’s not interested in being a member of the fashion police.
Juszczyk, 30, who is married to San Francisco 49ers star Kyle Juszczyk, launched her highly-anticipated officially licensed NFL apparel line, Off Season, in January. Inspiration for the line blossomed when Kristin made a custom Kansas City Chiefs puffer coat for Taylor Swift in January 2024, which the pop star wore to a game in support of her boyfriend, Travis Kelce.
In an exclusive interview with Us Weekly, Kristin explained why she doesn’t spend any time critiquing what Swift, 35, and other wives and girlfriends wear to support the men in their lives.
“I feel like style is so much about individualism,” said Krisin, who spoke to Us via her partnership with Verizon Business. “I fully recognize some things that I would wear to a game, most people would be like, ‘I would never wear that.’ Which I totally understand because it’s my style and that’s what I like. I think that’s what is so cool about personal style — you don’t really dress for anybody but yourself.”
Kristin noted that she’ll often find “inspiration” when seeing the outfits other women put together.
“I’ll look and be like, ‘Ooh, that’s really cool,’” she said. “I say, ‘I can put my spin on it.’ But I’m not really looking at people and being like, ‘I don’t like what she wore.’”
On the homefront, Kristin praised her husband Kyle, 33, for his support, adding that he jumped in to help her with the launch once his football season came to an early end after the 49ers failed to make the playoffs.
“We’re a true partnership and I really do feel like in order to succeed at work, you have to succeed at home,” said Kristin, who married Kyle in 2019. “We’re the CEOs of our relationship. If that’s not running well, things aren’t going to run well in your work life. He has just been so supportive night and day.”
Kristin added, “This year, the Niners didn’t have as successful of a season, so he’s really been diving into my work and helping me on that avenue. He’s just been the absolute best.”
In addition to her husband’s assistance, Kristin has utilized Verizon Business’ tools to help her skyrocketing business run as smoothly as possible.
“I think it’s always so important to stay connected,” she explained. “I travel all the time, whether it’s going to Kyle’s games or I’m sourcing fabric from different manufacturers. Verizon has played such a big role in making sure I stay connected to everyone. I can focus my energy towards other things and I don’t have to worry about being able to respond to people.”