Those who like big TVs but also hate the look of a ginormous display jutting from their wall are getting more choices for hiding their screen fixation. Hisense, known for making quality, budget-end TVs, now has enormous 75-inch and 85-inch Canvas TV models. They’re not the first to this design or size, but its a sign this style of TV is becoming more prolific, and—we hope—far less costly.
Hisense’s Canvas TVs are still a typical 4K QLED design like the company’s ULEDs, though with a twist that goes beyond the three varieties of faux-wood, magnetically-attached bezels. Canvas features an anti-glare, matte display and a slim wall mount that helps hide the fact you’re nailing an oversized screen to your living room wall. As expected from big TVs, they won’t sell for pennies. The 75-inch goes for $2,500 MSRP while the 85-inch will sell for $4,000 when they launch in late spring this year.
The company already had a 55-inch and 65-inch Canvas TV, and just like those displays the larger Canvas TVs support Art Mode to display a slideshow of “curated artwork” or personal photography. It’s akin to Samsung’s own Art Mode on its pretend Frame TV, though the Korean tech giant also offers a $6-per-month subscription to “Art Store” to display a carousel of your favorite Van Goghs, Courbets, or Monets.
There’s a good reason Hisense is trying to capitalize on these stealth TVs. Samsung has been selling The Frame for close to eight years. In 2021, the company claimed it sold more than 1 million The Frame units in a single year—the most of any single home entertainment product in the company’s history. This year, Samsung started offering its Art Store to owners of its Neo QLED and QLED TV models alongside its Frame. Last year, the Korean tech giant debuted a Music Frame for even more hidden audio in a unit that looks like a typical picture frame.
The competition has had an effect. Samsung has been putting its Frames on steep discounts through the end of 2024. The company currently lists the 85- and 75-inch Frame MSRP at $3,000 and $4,300, respectively. On sale, they’re closer to $1,800 and $2,500. A more-manageable 55-inch Samsung Frame is $1,500 MSRP and on sale for $1,100. Meanwhile, Hisense’s equivalent size Canvas goes for $1,000 on Amazon before any discount.
Customers seem like they can’t get enough of TVs that don’t look like TVs. Last year, TCL debuted its NXTVision and NXTVision Pro frame TVs which also range up to the large 85 inches, though the “Pro” models are still “coming soon.”
Even when big TVs, such as Hisense’s massive micro-LED TVs, often take over headlines, cheaper is still better. Displays from TCL and Hisense’s latest QLEDs are already so good for their price it’s getting harder to argue you should go looking for a more-expensive Samsung or Sony TV. Hell, if more people keep buying picture frame TVs, it may push the cost of traditional flatscreens even further down. Those who would rather fill their walls floor to ceiling with obvious, obnoxious displays won’t need to spend extra for faux-wooden bezels.
